What is the Diary Study about?

The study asks questions related to PRESTO usage and daily travel patterns. The information in the Diary Study provided by participants will be used to help the TTC understand the travel patterns of PRESTO cardholders for the purpose of transit planning and budgeting.

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How does it work?

The Diary Study involves keeping track of your TTC trips every day for 7 consecutive days and entering this information online using a unique access code which will be assigned to you once you have agreed to participate in this Diary Study. Every Diary Study week begins on a Sunday and ends on the following Saturday. You will need to enter trip information every day of the week from Sunday to Saturday.

In order to be eligible to participate in the Diary Study you must use a PRESTO card and be 16 years of age or older. You will need to provide your email address so that email reminders to input your daily information can be sent to you. Your name and phone number are optional but required to contact you to clarify information you inputted. Individuals who currently work for the TTC or a market research company are not eligible to participate in the Diary Study. You may participate in the TTC Diary Study once every 6 months.

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Will my information remain confidential?

All information you provide will remain strictly confidential.

The personal information collected under this Diary Study is collected under the authority of the City of Toronto Act, 2006, S.O. 2006, c.11, Schedule A, including but not limited to Part XVII, and the Municipal Freedom of Information and Protection of Privacy Act, R.S.O. 1990, c. M.56. The information is also subject to applicable TTC policies, including TTC Privacy Code, and will be used to help TTC understand the travel patterns of PRESTO cardholders for the purpose of transit planning and budgeting.

Any questions about this collection can be directed to:
By mail: The Coordinator, Freedom of Information/Records Management 1900 Yonge Street, Toronto, ON, M4S 1Z2
Phone: 416-393-4000

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Prize draw:

To thank you for your participation, you will have the opportunity to enter a draw to win a PRESTO card preloaded with a monthly pass! In addition, if you are among the first 30 who complete all 7 days of diary, you will receive a $5 e-gift coffee card.

Please click here for contest rules.

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